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How can projects successfully shape policy?

Cover of report called Stepping off the road to nowhere by Walk Wheel Cycle Trust and Create Streets

In 2022 Rees Jeffreys Road Fund awarded the Walk Wheel Cycle Trust and Create Streets a grant to explore how transport modelling can be used to more effectively plan for sustainable transport in new housing estates.

The project team published a report “Stepping off the road to nowhere” where they explored the application of different approaches: “Predict and Provide” and “Vision and Validate”.

The project team kindly shared their insights into what enabled the project findings to influence policy. Their top tips are:

  • Timing: active debates happening, where the project can contribute much needed evidence.
  • Credibility: technical credibility, values-led proposition and partnership approach.
  • Support from funders: funding early project exploration that might have a long pay-back period.
  • Communication and framing: Report findings are presented in an accessible and usable way, including technical content and case studies.
  • Direct engagement: engaging with policy makers, using the project evidence to support wider process of influence.
  • Sustained effort: a single piece of work is rarely enough to shift outcomes on its own. Success requires convening, coalition building, and continuing to add to the evidence.
  • Influencing the delivery system is as important as policy: This requires engagement with not just the policy makers but also the organisations involved in practical delivery.

 

Many thanks to the project team for sharing these top tips, which provides a great aid memoire for projects aiming to influence policy.